Friday, 13 January 2017

Let’s talk about shit social tagging campaigns

Know you lemons campaign
Know your lemons breast cancer awareness


We’ve all seen them. Someone puts a ridiculous status, shares a random emoji or whatever and is inundated with likes, comments, reactions and the rest. When you make the mistake of liking one of these posts, it won’t be long before you get the direct message saying ‘Gotcha! This is for [insert awareness cause here] and you have to do [insert what you need to share here] so that we can raise awareness!’.

Can we just not?

This shit is one step away from chainmail that tells you that if you don’t pass this message onto 27 people within the next 9 minutes, the next time you leave the house you will bump into every ex you have whilst looking like shit then get burnt to death by the breath of a dragon.

These random status/emoji ‘campaigns’ are about as likely to raise awareness as it is that I’ll run into a dragon when I’m next in town. (FYI, I wish these campaigns raised awareness as I would bloody love to meet a dragon).

If you have a little bit of social media knowledge/common sense, you’ll probably have realised that you see one hell of a lot of content on your feed but you don’t interact with all of it. These campaigns target those who engage with the status, rather than everyone who sees it – which is a significantly lower number. By this method alone, the ‘awareness’ is already incredibly limited. That, and having fallen victim to the dreaded copy and pasted message from accidental liking in the past, most of the messages don’t actually include any information about the cause.

I don’t know about anyone else, but I don’t know where this so-called ‘awareness’ is coming from as I can’t see any information.

I saw the ‘Know your lemons’ campaign which has gone viral in the wake of the recent ‘share a heart emoji for breast cancer’ likebait campaign and it’s brilliant. This is the content we should be sharing to add true value to our feeds, and to really raise awareness. It’s helpful, practical information that grabs attention. By posting content that is informative to everyone, so many more people will be made aware of the symptoms of breast cancer. An emoji doesn’t do this.

So, next time you accidentally like one of these messages and get the round robin DM, if it’s a cause you believe in, find some useful information to share. It could be an image like the one in this post or a link to a website which offers support and just remember that a random status isn’t ‘awareness’. 


Also, if everyone reading this post (men included) could take a few mins just to check themselves out, that would be ace – a full breast checking guide is available here. Ta.
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