Sunday, 24 March 2013

Boots Optician

Boots Optician Boots have their own magazine, Health and Beauty which generally tends to review anything and everything that is sold in boots from make-up to healthcare depending on the season and the March/April 2013 issue (free if you have an advantage card!) features a couple of bits on their opticians and some glasses styling!

This is the first time I've seen glasses being placed on a magazine page with the suggested accessories and I must say, I LOVE it. It's about time retailers didn't just see glasses as an individual item but something that needs to be coordinated into an outfit. The additional items which aren't boots products are sold in conjunction with their 'Treat Street' so there are offers to be had through Boots too.

Also, Orla Kiely (an Irish fashion designer) has launched a range of exclusive glasses (12 pairs) to Boots. Think I need to get myself into store to check them out!


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